Create a Campaign
A campaign groups the traffic sources you want to measure together and gives them a cost, so you can compare what you spent against what came back.
Campaign fields
Section titled “Campaign fields”| Field | Purpose |
|---|---|
| Name and description | Identify the campaign in lists and reports. |
| Status | DRAFT, ACTIVE, PAUSED, or ARCHIVED. |
| Start and end dates | The active window for attribution and reporting. |
| Cost and currency | The amount you invested, used for ROI. |
| Domains | Configured join domains assigned to this campaign. |
| Creator codes | Codes used at store checkout, attributed to this campaign. |
| Servers | Leave empty for organization-wide, or scope to specific servers. |
Domains must come from your organization’s configured domain list. Creator codes are captured from completed payments.
Create it
Section titled “Create it”- Open Campaigns and create a new campaign.
- Fill in the identity, dates, cost, and currency.
- Add the domains and creator codes you will use.
- Scope the campaign to specific servers if it is not organization-wide.
- Set the status to
ACTIVEwhen it launches, andPAUSEDorARCHIVEDwhen it ends.
Read its performance
Section titled “Read its performance”| Group | Metrics |
|---|---|
| Overview | Attributed players, converted players, total revenue, conversion rate. |
| Performance | Cost per player, revenue per player, conversions, invested amount, revenue, ROI, currency. |
| Comparison | Attributed versus non-attributed cohorts with deltas for conversion, revenue per player, and average playtime. |
| Retention | D1, D7, D14, and D30 return for the attributed cohort. |
| Purchase insights | Average and median time to purchase, and top packages. |
| Sources | Breakdown by domain only, creator code only, or both. |
ROI is (revenue - cost) / cost × 100. If you compare against tools that report ROAS (a multiple), remember that a 2× ROAS equals 100% ROI before other costs.
Pausing and archiving
Section titled “Pausing and archiving”Pausing stops new attribution without deleting history. Archiving removes the campaign from active views while keeping its data available for reporting.