Glossary

Numbers only compare when their definitions match. This page collects the terms used across the dashboard and documentation.

Players and activity

Term	Definition
Concurrent players	Distinct players online at the same moment. The peak is the highest value in the selected window.
New player	A player whose first recorded join falls inside the selected window.
Returning player	A player who has been seen before and plays again in the window.
Session	A continuous period of play between a join and a leave or disconnect.
Playtime	Total time in sessions for the selected player or cohort.
Activity Index	A profile from very active to inactive, based on session frequency and playtime over a rolling window.
Lifecycle stage	The player’s place in the retention journey, such as new, returning, at-risk, or lapsed.
Health score	A 0–100 summary of engagement and recency shown on a player profile.

Retention

Term	Definition
D1 / D7 / D14 / D30	Return on the exact calendar day after first join, in the reporting timezone. A return on day 10 is not a day-7 return.
Mature denominator	A cohort is only counted for a return age once it is old enough to observe that day. Younger cohorts are excluded, not treated as churn.
Return probability	The observed share of a cohort that returned, shown on the retention control chart with upper and lower control limits.
Cohort	A group of players defined by their first-join period, tracked together over time.

Payments

Term	Definition
Gross revenue	Completed payments plus gift-card value.
Net revenue	Gross revenue minus taxes.
Take-home	Net revenue minus gateway fees.
Decline	A payment attempt that failed. Grouped by reason and method.
Refund	A completed payment later returned to the buyer.
Chargeback	A disputed payment reversed by the payment provider.
ARPU	Average revenue per user, including non-paying players.
AOV	Average order value for completed purchases.
LTV	Lifetime value: cumulative revenue attributed to a player or cohort over time.

Campaigns and attribution

Term	Definition
First-touch attribution	Credit given to the source recorded at the player’s first join in the reporting window.
Creator code	A code used at store checkout that attributes the purchase to a campaign or creator.
Domain only / code only / both	The three attribution segments: joined through the campaign domain, purchased with a code, or matched both.
ROI	(revenue - cost) / cost × 100.
ROAS	Revenue divided by spend, expressed as a multiple. A 2× ROAS equals 100% ROI before other costs.
Attributed cohort	Players credited to a campaign; compared against a non-attributed cohort in reports.

Platform

Term	Definition
Connector	The plugin installed on a Minecraft server or proxy that collects and uploads data.
Heartbeat	The periodic signal that confirms a server is alive and reports players online.
Batch	A group of collected events or metrics sent together to reduce overhead.
Circuit breaker	Protection that pauses transmission after repeated failures instead of retrying forever.
Measure	A numeric field you aggregate in a query, such as player count.
Dimension	A field you group by in a query, such as date or server.
Recipe	A packaged definition, such as retention cohorts, that returns the same result to every consumer.
Evaluation window	The period an alert rule observes before it can fire.
Cooldown	The minimum time between repeated firings of the same alert.
Readiness	Per-stream coverage and freshness that says whether data is complete enough to trust.